GammaUX

A website redesign challenge

You can read a blog article I wrote for AllWomen on their website here:
Blog article
Project Overview
AllWomen collaborated with GammaUX to host a design challenge for UX/UI Design graduates from AllWomen's bootcamp program. We were challenged to work together in three different teams to come up with a new website design. This challenge was from early October to late December 2023. Our team met weekly under the guidance of a mentor from GammaUX. Our process was to use "design thinking" principles in order to strategize our approach. We used the given brand book and pre-exising user data as a starting point, and then decided who we should interview for qualitative data. From there, we created user personas, user flows, and empathy maps to better empathize with our users and have a strong base to refer back to.
My Contributions
In this team project, I took it upon myself to have more of a leadership role, especially in the ideation and prototyping phases of the project. Given my Figma skills, I had the role of main prototyper, from low-fidelity wireframes to interactive prototype. I made sure that our design system stayed consistent and organized, as well as initiating design ideas and implementing feedback from my team members and insghts from user testing. Another part of my contributions was that I alone presented our journey to the jurors and also demonstrated the protype with a walkthrough of all the different features.

LET'S TALK BUSINESS

vobailey@gmail.com

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